18/02/2025
The German company Reimo becomes the main partner of Camping & Caravaning Expo. This is a huge recognition for Camping.BG and the work we have been doing in recent years. We also accept it as a responsibility. We must make the exhibition better and more interesting for visitors, as well as be even more useful to campsites and fans of this type of tourism.
Reimo is a family company with employees of different nationalities. It was founded in 1980 by Günter and Helga Holona and their friends from university, all windsurfers. They started by converting VW T2 vans for their own use, later also by producing parts for conversions. Today, Reimo offers its products in over 60 countries, including the USA, China, Australia, South America, New Zealand, Japan and South Korea. The company has a strong market presence, thanks to the large number of sales representatives in the industry. This allows them to effectively segment the market and offer personalized solutions to different customer groups. The company's success is based on long-term strategic partnerships, profitable collaborations, and a combination of experience and openness to new ideas.
Business Divisions
Reimo operates in three main business areas:
• Accessories: Продукти за кемперванове, ванове, кемпери, каравани и къмпинг.
• VanConcept: отваряеми и високи покриви, рокендрол легла, мебели за кемпери, „Направи си сам“ сетове и други материали за конвертиране.
• Adria Sole Importer: Изключителен вносител на Adria за Германия от много години
Reimo's Own Brands
For more than 20 years, we have been offering high-quality products under our own brands:
• Camp4: Leisure products for camping and outdoor activities, such as chairs and tables. • Carbest: Reliable technical products, including inverters, TVs, lithium batteries, DC-DC converters, windows, and roof lights. • Reimo Tent Technology: Specialized in tents and awnings. • McCamping: Budget-conscious camping accessories. • Holiday Travel: Premium camping products featuring exclusive designs and high-quality materials.
By managing these brands in-house, we maintain complete control over product specifications, pricing, packaging, and marketing. This enables us to differentiate ourselves in the market and strengthen customer relationships through higher margins, exclusivity, flexibility, and brand loyalty.
Market Trends and Future Outlook
The recreational vehicle (RV) market has benefited significantly from post-COVID-19 demand, leading to over 210,000 new registrations in Europe, including 150,000 motorhomes and 60,000 caravans.
Current Trends: • CamperVans Dominate the Market: CamperVans now account for approximately 60% of new registrations, offering compact designs for greater mobility. • Price Increases: Over the past three years, motorhome prices have risen by 35%, compared to a 20% increase for cars. Additionally, high interest rates affect affordability. • Growing Interest in RVs: European fairs have seen high turnout, with over 1.2 million visitors last year.
Predictions for the Coming Seasons
While vehicle registrations may decline slightly, the accessories market will continue to grow due to an expanding fleet of RVs already in circulation.
Emerging Customer Groups CamperVan Conversion Market
• Strong market growth is seen in conversions based on vehicles like the Fiat Ducato, Mercedes Sprinter, Ford Transit, and Volkswagen Crafter. • Companies now offer conversions on both new and used vans, ranging from budget options to luxury designs. • Converters from Bulgaria & Southeast Europe can benefit from Reimo as a reliable and specialized supplier.
Growth of Web Shops in the RV Sector
• Online shopping for RV accessories has increased significantly. • Consumers appreciate the convenience of searching, comparing, and purchasing products from home. • WebShops now offer a vast range of products, from conversion parts and technical accessories to camping equipment and spare parts. • COVID-19 accelerated online shopping habits, benefiting this segment.
Top Products in Demand
Energy Autonomy Solutions: Products such as solar panels, lithium batteries, and DC-DC chargers are becoming increasingly popular. Travelers want greater independence and freedom while on the road.
Camping and RV Tourism in Bulgaria & Southeast Europe
Camping and RV travel are gaining popularity in Bulgaria among both locals and tourists. The country’s diverse landscapes, including mountains, forests, and coastlines, make it an ideal destination for outdoor enthusiasts.
Video
Mr. Michele Trivellato, an Italian from Padova, working with Reimo since 2013 as Chief Export Manager. With over 25 years of experience in the industry, his background includes both manufacturing and trading activities in various European companies. Additionally, he served as Vice President of Promocamp, the Italian RV Accessories Producers & Distributors Association.
As a final message to campers from Bulgaria and Southeast Europe: Be happy and go camping!
Camping.BG
Images: Reimo, Veselin Valev
